As the delegates debate the economic realities that we are all facing, we hear from the voices that are shaping the way we think about this current recession.
In this video we speak to Stephen Radley, an economist from EEF who presented a far more positive view of the current situation this morning, and how trend spotting is going to be key for SME’s to survive in this tough economic climate.. We also caught up with David James, Professor of Marketing at Henley Business School, and heard from him how focusing on customers first, and margins second can ultimately be more profitable for businesses.
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