The Future Focus Event 2009 Blog

Print is dead – long live the Internet – was essentially the message from Eamonn Fallon ecommerce entrepreneur (and on Twitter @eamonnfallon).

Eamonn challenged the audience to rethink their place in cyberspace – he commented that whole the Internet has been available for some years, there were huge opportunities that we could explore to manage through challenging economic times.

He focused particularly on the transition from traditional media communications to online media and had three reflections for us:

1. Traditional offline media businesses will not survive unless they go digital
2. Reduce your costs by going digital as traditional print and broadcast media are too expensive
3. Use technology an the Internet to take out costs of your business and streamline business processes.

If you don’t know the Daft.ie case study, check it out – there is a video here from Dublin City Enterprise Board where Eamonn speaks about the business – it’s a little out of date in terms of their success but worth watching.

Author: Krishna De speaks, writes and consults on brand engagement and communications to build your visibility, reputation and profits through traditional and social media;  follow her on Twitter @krishnade.